Seniors are beginning to use the Internet more and more because of the many benefits that it can offer to them. Finding information, shopping and communicating with friends and family is all made easier by the internet. While learning to use the internet may seem daunting for some, once you have
learned the basics, it is actually easier than driving a car or making dinner. Connecting to others via the internet helps seniors to keep their minds sharp, feel a sense of community and save money, all from the comfort of their homes. While adults aged 65 and over are the least likely group to go online, once they make the leap, they tend to be enthusiastic about emailing and searching for information.
Research has shown that connections with others is one of the most important parts of maintaining a high quality of life. Humans thrive on the connections that we make with each other and this holds true as we get older. While it can sometimes be difficult to keep in contact with people who live far away, especially for those who are older and can not travel, this is all made easier by the internet and social networking as well as the proliferation of cellular technology and smart phones. It is very easy to stay up to date with family and friends via Facebook and to reach out directly to a friend via a text. Seniors who have realized this and adopted it have found that it enriches their life.
As the Baby Boomer generation ages, there will be more and more seniors who are familiar with the internet and are comfortable using it. Research has already shown that 85% of older boomers have a cell phone and 61% have a desktop computer. This is the next demographic for medicare advantage companies, so web integration will become more important in the next few years.
Our Mail Order OTC Catalog Program utilizes a web portal to administer the member benefits, so OTC Benefit Program members who are able can login to the portal and make their purchase easily and quickly and we expect the percentage of people who prefer this option to grow in the next two to three years. We realize that not all members are able to use the internet so we do also offer mail-in orders and call center options. The Over The Counter Catalog Program really can be customized to meet the needs of your program and your members.